IAB Europe - Road to Programmatic
Posted on: Monday 20 July 2015
This whitepaper provides an analysis of the decisions facing advertisers, agencies and publishers in considering how to capitalise on the programmatic opportunity and address the accompanying challenges.
Share this
In the first six months of 2015, programmatic advertising has been at the centre of discussions across the advertising industry.
From Advertising Week in London and Interact in Berlin to the Festival of Creativity in Cannes, it has been never been far from the headlines. Indeed, at IAB Europe the small Programmatic Trading Task Force formed in 2014 with a handful of members is now a full Committee with a significant membership across the European market.
Where in the first IAB Europe Programmatic Whitepaper the focus was on defining programmatic and explaining why it was the subject of so much discussion, this whitepaper provides an analysis of the decisions facing advertisers, agencies and publishers in considering how to capitalise on the programmatic opportunity and address the accompanying challenges.
Share this
Topics
Related content
How to optimise your supply path in four steps: A guide for buyers
From internal assessment to ongoing optimisation, find out how buyers can optimise the supply path with top tips from PubMatic’s Emma Newman
Learn more
Transparency in the programmatic supply chain
This handy ‘how to guide’ demystifies programmatic and how it works, taking a look at each stage in the supply chain.
Learn more
Programmatic ads outperform direct buys for the first time ever
The second half of 2018 saw programmatic advertising viewability rates perform better than publisher direct buys in a UK first.
Learn more
The Power of First-Price Auctions
Why first price auctions should be winning over the programmatic community.
Learn more