B2B marketers believe video should be a priority tool

Posted on: Monday 16 April 2018

Almost two-thirds of B2B marketers believe that video should be a priority for brands, according to the results of a new survey.

Share this

The majority of B2B marketers believe that video should be a priority tool in brands' promotion efforts, according to the results of a new poll.

LinkedIn surveyed 202 marketers and found that almost two-thirds (62 per cent) think video is the most important content format available to them at present.

A total of 93 per cent of respondents agree that video enables brands to tell stories creatively, while 62 per cent think it is useful for brand awareness.

In addition, over three-quarters (77 per cent) of those questioned reported that using videos as part of their marketing was helping them to generate more leads, with 78 per cent believing these leads to be of a higher quality.

Speaking to The Drum, Tom Pepper, head of LinkedIn Marketing Solutions UK, commented: "B2B video has come a long way from the talking head. But even the perfect video could be rendered useless if it's not shared with the right audience, in the right place and at the right time."

Share this

Topics

Related content

Why DMEXCO is different – and why that difference matters to marketers

Learn more

Snapchat launches new advanced performance tools for marketers

Snapchat has announced the launch of a new set of advanced tools to allow marketers to better manage the performance of their adverts on the platform.

Learn more

LinkedIn launches new insights tool for marketers

Learn more

AI interest on the rise among marketers

Marketers have identified the potential benefits of AI, but changes will not come overnight.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.