Snapchat launches new advanced performance tools for marketers

Posted on: Sunday 06 August 2017

Snapchat has announced the launch of a new set of advanced tools to allow marketers to better manage the performance of their adverts on the platform.

Share this

Snapchat has announced that it is launching a new set of analytical tools aimed at helping marketers to better track the performance of the ads that they publish via the social image-sharing platform.

The new range of advanced tools includes functions that will enable marketers to set up and track large-scale campaigns, with this set to feature a 'targeting library', from where they will be able to select the audience that they want to target with their adverts.

This is intended to ensure greater success for campaigns by making sure they are reaching the right people, although marketers will be able to use the other new tools to measure the performance of their ads and make subsequent tweaks to their strategy where necessary.

Snapchat users will be able to access this range of tools by selecting the 'Advanced Mode' function in their app settings. It will only be available to the app's most prolific advertisers to begin with, but is set to be rolled out further over the coming months.

Share this

Related content

Snapchat appoints its first fashion editor

Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.

 

Learn more
Brands can now learn how to become Snapchat Storytellers

Brands can now learn how to become Snapchat Storytellers

Snapchat is aiming to bring brands closer together with influencers with its new Storytellers functionality.

Learn more

Digital performance advertising: Principles for creative best practice

Learn more
Snapchat to introduce 'shoppable AR'

Snapchat to introduce 'shoppable AR'

Snapchat is launching an in-built shoppable augmented reality feature, allowing users to buy brands' products via the app directly.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.