Snapchat partners with Wimbledon in multi-year deal

A multi-year deal has been signed between social platform Snapchat and Wimbledon to share live footage of the event, including moments from both the men's and women's finals.

This partnership has been forged following the news that Snapchat now has as many as ten million active daily users in the UK, meaning that it's the platform's second largest market, after the US.

In addition to posting Live Stories, Snapchat will also be selling ad spots to sponsors, which currently includes Stella Artois and Häagen-Dazs.

The success of the Live Stories feature for events has already been shown at the Oscars, and Wimbledon’s digital boss Alexandra Willis told The Drum that this move is expected to "show Wimbledon to a different audience".

"It’s about engaging with a younger generation. We wouldn’t want to get to a point where our audience is getting older and we haven’t found an entry point to them," she added.