Snapchat partners with Wimbledon in multi-year deal

Snapchat's success sees it make a deal with Wimbledon.

A multi-year deal has been signed between social platform Snapchat and Wimbledon to share live footage of the event, including moments from both the men's and women's finals.

This partnership has been forged following the news that Snapchat now has as many as ten million active daily users in the UK, meaning that it's the platform's second largest market, after the US.

In addition to posting Live Stories, Snapchat will also be selling ad spots to sponsors, which currently includes Stella Artois and Häagen-Dazs.

The success of the Live Stories feature for events has already been shown at the Oscars, and Wimbledon’s digital boss Alexandra Willis told The Drum that this move is expected to "show Wimbledon to a different audience".

"It’s about engaging with a younger generation. We wouldn’t want to get to a point where our audience is getting older and we haven’t found an entry point to them," she added.

Related content

Gambling regulator clamps down on ads being misplaced on pirate sites

Learn more

‘Dark social’ accounts for two-thirds of political content shared

Learn more

Mark Zuckerberg to donate 99% of Facebook stock to charity

Learn more

Industry sees Coca-Cola and Nike as leading exponents of social

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.