Snapchat introduces Nielsen ratings for UK marketers

Snapchat continues to boost its ad offering for brands.

In its latest step to improve its ad offering for brands, Snapchat has rolled out Nielsen mobile Digital Ad Ratings (mDAR) in the UK.

This is the first international measurement offering to be introduced by the social platform, as it aims to improve its capabilities for brands to measure how their content is consumed.

Its UK rollout follows the success of the service in the US, which allowed brands to measure audiences of the 3V advertising metrics (video, vertical, and views) on mobile devices.

This step is an important move for Snapchat, because even though the platform boasts around ten billion views a day, to date it hasn't given brands many opportunities to see their return.

It's hoped that this will help the social network to bolster more high-profile clients.

Topics

Social Media
snapchat
news
nielsen

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Gambling regulator clamps down on ads being misplaced on pirate sites

General Election 2015: Social insights by DigitasLBi

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more