Snapchat introduces Nielsen ratings for UK marketers

Posted on: Tuesday 24 May 2016

Snapchat continues to boost its ad offering for brands.

Share this

In its latest step to improve its ad offering for brands, Snapchat has rolled out Nielsen mobile Digital Ad Ratings (mDAR) in the UK.

This is the first international measurement offering to be introduced by the social platform, as it aims to improve its capabilities for brands to measure how their content is consumed.

Its UK rollout follows the success of the service in the US, which allowed brands to measure audiences of the 3V advertising metrics (video, vertical, and views) on mobile devices.

This step is an important move for Snapchat, because even though the platform boasts around ten billion views a day, to date it hasn't given brands many opportunities to see their return.

It's hoped that this will help the social network to bolster more high-profile clients.

Share this

Related content

Member Research

Member Research: Beyond the Buzzwords

Datasine talk to industry thought leaders about embracing disruption

Learn more
Valentines-day-influncers

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more
WWF

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more

Snapchat appoints its first fashion editor

Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.

 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.