LinkedIn launches new insights tool for marketers

Posted on: Wednesday 26 July 2017

LinkedIn has announced that it is rolling out a new tool to marketers to allow them to gain greater insights into the people who are interacting with their brand online.

To be known as Website Demographics, the new analytics tool will be accessed under a new tab at the top of the Campaign Manager feature, the Drum reports.

Marketers will be able to use it to find out what types of people are interacting with their LinkedIn posts, filtering this data by their location, job title, industry, seniority, which company they work for and how big it is.

In a blog post, LinkedIn explained that having access to this information could help marketers to adapt their strategies so they are more likely to target their preferred audience, while it may also make them aware of new sections of their audience that they did not previously know about.

"With these insights, you can craft new marketing content designed to better resonate with that audience," LinkedIn stated.

Related content

LinkedIn-creates-pub-for -jobseekers

LinkedIn creates pub for jobseekers

The Linked Inn welcomed jobseekers for a drink, career advice and help with applying for suitable roles.

Learn more
people looking at phone

LinkedIn introduces sponsored carousel ads

LinkedIn has added to its advertising efforts with the introduction of sponsored carousel ads for brands.

Learn more
Video marketing

B2B marketers believe video should be a priority tool

Almost two-thirds of B2B marketers believe that video should be a priority for brands, according to the results of a new survey.

Learn more
LinkedIn launches video advertising function for brands

LinkedIn launches video advertising function for brands

B2B brands can now create video ads for LinkedIn, with the platform also introducing official company pages for the first time.

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.