Brands 'need to fit their mobile content into women's daily routines'

Posted on: Wednesday 11 April 2018

New research shows that almost half of young women check their phones as soon as they wake up - something marketers should bear in mind when targeting their content to a female audience.


Share this

Nearly half of women aged between 18 and 34 check their phones as soon as they wake up, and 36 per cent scroll through their social media feeds within their first five minutes of being awake.

This is according to research from PopSugar Insights, which shows brands should be bearing this information in mind when devising their marketing strategies, timing and positioning their digital content to capture women's attention at the times they are most likely to be on their smartphones.

Rob McLoughlin, vice-president of PopSugar Insights, commented: "Marketers need to lean into the disruption these devices wield and deliver content and commerce offerings that seamlessly fit into her daily routine."

Overall, 16 per cent of women said their phone is never off limits to them, and even makes appearances at the dinner table or in bed. 

What's more, 88 per cent of women aged 18 to 34 said they used their smartphone to help them to cook meals, 84 per cent shop for clothes via their phone and 82 per cent use theirs to plan holidays.

Share this

Related content

LinkedIn-creates-pub-for -jobseekers

LinkedIn creates pub for jobseekers

The Linked Inn welcomed jobseekers for a drink, career advice and help with applying for suitable roles.

Learn more
Nicholas Graham

Digital Audio Britain

The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very conveniently

Learn more

The Gym Group's digital-first approach leads to higher membership

The Gym Group's dedication to integrated digital services, from its upgraded website to in-gym kiosks and staff training, has seen a 35.5 per cent...

Learn more

My 2019 mission: Increase diversity in speaking

Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.