Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
The Trade Desk
EUID
Type
Linked
Category
Universal ID
Environments
Audio,
CTV,
Desktop web,
DOOH,
In-game,
Mobile app,
Mobile web
Adsquare
Footfall Measurement and Proximity Targeting
Type
Linked
Categories
Audience,
Contextual
Environments
CTV,
DOOH,
Mobile app,
Mobile web
Seedtag
Full Stack Contextual powered by LIZ
Type
Unlinked
Category
Contextual
Environment
Desktop web
Google
Google Measurement Solutions
Types
Linked,
Unlinked
Categories
Audience,
Clean rooms,
Contextual,
Seller defined audiences
Environments
Audio,
CTV,
Desktop web,
DOOH,
In-game,
Mobile app,
Mobile web
Google
Google Targeting Solutions
Types
Linked,
Unlinked
Categories
Audience,
Clean rooms,
Contextual,
Seller defined audiences
Environments
Audio,
CTV,
Desktop web,
DOOH,
In-game,
Mobile app,
Mobile web
Adform
ID Fusion
Type
Linked
Category
Universal ID
Environments
Desktop web,
Mobile app,
Mobile web
ID5
ID5 ID and Cross-Device Graph
Type
Linked
Category
Universal ID
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
PubMatic
Identity Hub
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Publisher 1PD,
Seller defined audiences,
Universal ID
Environments
CTV,
Desktop web,
Mobile web
AdInMo
InGamePlay Brand Advertising
Type
Unlinked
Category
Contextual
Environment
In-game