InGamePlay Brand Advertising

AdInMo’s mobile in-game advertising platform is built to deliver a cookie-less and IDFA-less brand advertising experience. Our privacy-first solution delivers relevant ads without intrusive targeting identifiers. Immersive video and display ads are click-free to ensure no interruption to gameplay and to create an authentic brand experience.

Mobile is the biggest games platform and the majority of audiences are casual players, who are not only used to, but expect, free-to-play ad-supported games. Our extensive InGamePlay inventory provides global reach empowering advertisers to target premium audiences across different player personas based on contextual and behavioural targeting.

Basic contextual data includes geo, game genre, app store age rating and iPhone and Android users, forming the basis of AdInMo’s targeting and measurement framework. Supported by industry standard viewability measurement, advanced targeting using machine learning maps contextual data to behavioural metrics and proprietary in-game signals to establish addressable player personas: Think late night player, the pay-to-cheater or hyper casual commuter.

Contact: Kristan Rivers, CEO & Founder