Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
Covatic
A-Type
Type
Browser / device linked
Categories
Audience,
Attention,
Contextual,
Seller defined audiences
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web
Anonymised
Anonymised
Type
Browser / device linked
Category
Seller defined audiences
Environments
Desktop web,
Mobile app,
Mobile web
Playground XYZ
Attention Intelligence Platform (AIP)
Type
Unlinked
Category
Attention
Environments
Desktop web,
Mobile app,
Mobile web
Amplified Intelligence
attentionPLAN/ attentionPROVE/ attentionTRACE
Type
Unlinked
Category
Attention
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
Skyrise
Audience Design & Targeting Platform
Type
Unlinked
Category
Audience
Environments
Audio,
CTV,
Desktop web,
DOOH,
In-game,
Mobile app,
Mobile web
Blis
Audience Explorer
Type
Linked
Category
Audience
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web
Permutive
Audience Platform
Type
Unlinked
Categories
Audience,
Clean rooms,
Contextual,
Seller defined audiences
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web
AudienceQ
Type
Linked
Categories
Audience,
Universal ID,
Publisher 1PD
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web
AudienceXpress
AudienceXpress
Types
Linked,
Unlinked
Category
Audience
Environments
CTV,
Desktop web,
Mobile app,
Mobile web