Targeting and Measurement Directory

Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.

IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.

Type
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Category
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Environment
All Environments
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Taboola

Taboola

Type
Unlinked
Category
Contextual
Environments
Desktop web, Mobile app, Mobile web
Taboola
Teads

Teads Data Suite

Types
Unlinked, Linked
Categories
Attention, Contextual, Universal ID
Environments
CTV, Desktop web, Mobile web, Mobile app
Teads Data Suite
index exchange
Index Exchange

The Addressability Portfolio

Types
Browser / device linked, Linked, Unlinked
Categories
Audience, Publisher 1PD, Universal ID
Environments
CTV, Desktop web, Mobile app, Mobile web
The Addressability Portfolio
quantcast
Quantcast

The Quantcast Platform

Types
Linked, Unlinked
Categories
Audience, Contextual, Universal ID
Environments
CTV, Desktop web, Mobile web
The Quantcast Platform
TripleLift
TripleLift

TripleLift Audiences

Type
Unlinked
Categories
Audience, Contextual
Environments
Desktop web, Mobile web
TripleLift Audiences
Nexxen

TV Content Targeting (In-stream) and TV Viewership Audiences

Type
Unlinked
Category
Contextual
Environments
CTV, Desktop web, Mobile app, Mobile web
TV Content Targeting (In-stream) and TV Viewership Audiences
vdx.tv
VDX

TV Magnify

Type
Unlinked
Categories
Attention, Audience, Contextual
Environments
CTV, Desktop web, Mobile web
TV Magnify
gumgum
GumGum

Verity

Type
Unlinked
Category
Contextual
Environments
CTV, Desktop web, Mobile web
Verity