Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
Lotame
Lotame Panorama ID
Type
Linked
Category
Universal ID
Environments
CTV,
Desktop web,
In-game,
Mobile app,
Mobile web
Lucid, a Cint Group Company
Lucid Impact Measurement
Type
Linked
Category
Audience
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web
Magnite
Match Audience Suite
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Publisher 1PD,
Universal ID
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web
MiQ
MiQ Connected Audiences
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Attention,
Clean rooms,
Contextual,
Seller defined audiences,
Universal ID
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web,
In-game
Yahoo!
Next Gen Solutions and ConnectID
Type
Unlinked
Category
Contextual
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web
OpenX
OpenAudience
Types
Linked,
Unlinked
Categories
Audience,
Contextual,
Universal ID
Environments
Desktop web,
CTV,
Mobile app,
Mobile web
Ozone
Ozone Identify - The Premium Identity Solution
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Attention
Environments
Desktop web,
Mobile app,
Mobile web
Ogury
Personified Advertising
Type
Unlinked
Categories
Audience,
Contextual
Environments
Desktop web,
Mobile app
AdsWizz
Podcast Contextual Targeting and Predictive Audiences
Type
Unlinked
Category
Contextual
Environment
Audio