Ozone Identify - The Premium Identity Solution

Ozone Identify is the premium identity solution designed for those who really care about consumer privacy. Whether you’re an advertiser, agency or publisher, this easy-to-use audience graph has been created to boost audience addressability, prevent publisher data leakage, and ultimately protect the relationships you have built with consumers.

Despite being a highly complex graph of unique publisher data signals, Ozone Identify easily connects with advertisers’ existing systems. This unique solution incorporates deterministic data – like first-party cookies – while layering on probabilistic data using machine learning clustering and lookalike algorithms. Data signals include first-party cookies, household data from IP addresses and other consented publisher user data.

Where market-wide addressability through third-party cookies is currently 48%, Ozone Identify can reach 75% of online adults – rising to 85% when both are combined, or 100% addressability through our contextual solutions. As third-party cookies are phased out, the Ozone team are incredibly confident of Ozone Identify’s ability to deliver privacy-driven audience campaigns at unparalleled scale.

Contact: Dora Michail-Clendinnen, Chief Strategy Office