Targeting and Measurement Directory
Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.
IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.
Chrome / Android
Privacy Sandbox
Type
Browser / device linked
Categories
Audience,
Contextual
Environments
Desktop web,
Mobile app,
Mobile web
LiveRamp
Profile
Type
Linked
Categories
Audience,
Clean rooms,
Contextual,
Seller defined audiences,
Universal ID
Environments
Audio,
CTV,
Desktop web,
DOOH,
Mobile app,
Mobile web
Roqad
Roqad Identity Graph, Data Onboarding, and Privacy Firewall
Type
Linked
Categories
Audience,
Clean rooms,
Publisher 1PD
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web,
DOOH
Captify
Search-powered Contextual
Type
Unlinked
Category
Contextual
Environments
CTV,
Desktop web,
Mobile app,
Mobile web
ShowHeroes
ShowHeroes SemanticHero
Type
Unlinked
Category
Contextual
Environments
Audio,
CTV,
Desktop web,
Mobile app,
Mobile web
Smartology
SmartMatch
Type
Unlinked
Category
Contextual
Environments
Desktop web,
Mobile app,
Mobile web
Teads
Teads Data Suite
Types
Unlinked,
Linked
Categories
Attention,
Contextual,
Universal ID
Environments
CTV,
Desktop web,
Mobile web,
Mobile app
Index Exchange
The Addressability Portfolio
Types
Browser / device linked,
Linked,
Unlinked
Categories
Audience,
Publisher 1PD,
Universal ID
Environments
CTV,
Desktop web,
Mobile app,
Mobile web