Profile

LiveRamp

Type

Linked

Categories

Audience, Clean rooms, Contextual, Seller defined audiences, Universal ID

Environments

Audio, CTV, Desktop web, DOOH, Mobile app, Mobile web

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organisations, between brands, and across its premier global network of top-quality partners.


Hundreds of global innovators, from iconic consumer brands and tech giants to retailers, financial services, and auto leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximising the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report