Google Measurement Solutions
Linked, Unlinked
Audience, Clean rooms, Contextual, Seller defined audiences
Audio, CTV, Desktop web, DOOH, In-game, Mobile app, Mobile web
Measurement Solutions
Ads Data Hub
Ads Data Hub is Google’s privacy centric platform that empowers users to join their own data with Google ads data to tailor their measurement and activation strategy to unique business needs.
With Ads Data Hub, you can upload your first-party data into BigQuery and join it with Google event-level ad campaign data. Combining your data with Google event data can unlock insights, improve advertising efficiency, help you achieve data-driven business goals, and yield more effective campaign optimisation. Results from Ads Data Hub are aggregated over a group of users, which allows Google to provide more complete data and still maintain end-user privacy.
Google Ads - Consent Mode
Consent mode allows advertisers to adjust how their Google tags behave based on the consent status of their users and enables Google to model for gaps in conversions. Advertisers can indicate whether consent has been granted for analytics and ads cookies. Google's tags will dynamically adapt, only utilising cookies for the specified purposes when consent has been given by the user. Using consent signals, we apply conversion modeling to recover lost conversions due to consent changes.
Google Ads - Enhanced Conversions
Enhanced conversions help companies enable more accurate conversion measurement. First-party data can be hashed (encrypted) and securely transmitted to Google, then matched against signed-in Google accounts to more precisely attribute campaign conversions to ad events, such as clicks and views.
Google Analytics 4
Google’s app and web analytics solution that represents the future of measurement. By leveraging Google’s world-class machine learning abilities, GA4 is able to provide predictive insights and opportunities for user journey measurement and audience activation in a world where third-party cookie-based measurement is becoming scarce.
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Key components that make GA4 a game-changer when it comes to meeting privacy expectations:
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Granular controls for data collection and usage
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New options for on-boarding first-party data
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Conversion and behavioural measurement via modelling to fill gaps for app and web traffic
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Audience activation via privacy-preserving APIs and new integrations
Google Analytics for Firebase
GA4F is a Google Analytics 4 module available within Google's integrated app developer platform, Firebase. It provides event-centric in-app behavioural analytics and compliments cross-network attribution for both Android and iOS. All-in-one way to generate, capture, catalogue, and utilise first-party data while seamlessly integrating all of the privacy components of GA4. Improves flexibility in meeting user privacy expectations without compromising campaign performance.