EUID
The Trade Desk
Type
Linked
Category
Universal ID
Environments
Audio, CTV, Desktop web, DOOH, In-game, Mobile app, Mobile web
EUID is a European counterpart to Unified ID 2.0 (UID2), a new approach to identity that has gained industry-wide adoption. Based on authenticated data, EUID is open-sourced and interoperable with other authenticated identity solutions across the advertising ecosystem. This interoperability enables advertisers to build holistic advertising campaigns that reach consumers across the the open internet.
Contact: Stuart Colman
