Targeting and Measurement Directory

Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.

IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.

Type
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Category
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Environment
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OpenX
OpenX

OpenAudience

Types
Linked, Unlinked
Categories
Audience, Contextual, Universal ID
Environments
Desktop web, CTV, Mobile app, Mobile web
OpenAudience
ozone
Ozone

Ozone Identify - The Premium Identity Solution

Types
Browser / device linked, Linked, Unlinked
Categories
Audience, Attention
Environments
Desktop web, Mobile app, Mobile web
Ozone Identify - The Premium Identity Solution
adswizz
AdsWizz

Podcast Contextual Targeting and Predictive Audiences

Type
Unlinked
Category
Contextual
Environment
Audio
Podcast Contextual Targeting and Predictive Audiences
Chrome / Android

Privacy Sandbox

Type
Browser / device linked
Categories
Audience, Contextual
Environments
Desktop web, Mobile app, Mobile web
Privacy Sandbox
LiveRamp
LiveRamp

Profile

Type
Linked
Categories
Audience, Clean rooms, Contextual, Seller defined audiences, Universal ID
Environments
Audio, CTV, Desktop web, DOOH, Mobile app, Mobile web
Profile
Roqad

Roqad Identity Graph, Data Onboarding, and Privacy Firewall

Type
Linked
Categories
Audience, Clean rooms, Publisher 1PD
Environments
Audio, CTV, Desktop web, Mobile app, Mobile web, DOOH
Roqad Identity Graph, Data Onboarding, and Privacy Firewall
captify
Captify

Search-powered Contextual

Type
Unlinked
Category
Contextual
Environments
CTV, Desktop web, Mobile app, Mobile web
Search-powered Contextual
ShowHeroes
ShowHeroes

ShowHeroes SemanticHero

Type
Unlinked
Category
Contextual
Environments
Audio, CTV, Desktop web, Mobile app, Mobile web
ShowHeroes SemanticHero
Smartology
Smartology

SmartMatch

Type
Unlinked
Category
Contextual
Environments
Desktop web, Mobile app, Mobile web
SmartMatch