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Killing the Cookie Won’t Kill Cross-Media Audience Measurement

AudienceProject

blog

Killing the cookie won’t kill cross-media audience measurement

Killing the cookie won’t kill cross-media audience measurement

Adverty

Adverty

blog

Why in-app is a new highway for brand monetisation

Why in-app is a new highway for brand monetisation

On-target reach

AudienceProject

blog

On-target reach: How perfect is not possible & why measurement is key

On-target reach: How perfect is not possible & why measurement is key

CTV Habits and VOD Consumption

FreeWheel

Research Study & Guide

CTV Habits and VOD Consumption

CTV Habits and VOD Consumption

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

Adsquare

video

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

The Definitive Guide to Partnership in Europe

Partnerize

Research Study & Guide

The Definitive Guide to Partnership in Europe

The Definitive Guide to Partnership in Europe

cross_media_measurement

AudienceProject

blog

Cross-media measurement: Update on value, myths & availability

Cross-media measurement: Update on value, myths & availability

The Identity Crisis

Venatus

blog

The Identity Crisis

The Identity Crisis

Episode 26: Sir John Hegarty

Grand Visual

podcast

Get Behind The Billboard

Get Behind The Billboard

Member Vault picture

Xandr

blog

A Guide to Connected TV: Advertising's Creative Canvas

A Guide to Connected TV: Advertising's Creative Canvas

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

vdx.tv

Research Study & Guide

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject

Research Study & Guide

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject Insights 2020: Traditional TV and streaming

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

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Media Centre

Rediscover the Joy of Digital
Our work
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Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

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Gold Standard

Post-cookie preparation

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Post-cookie preparation

Policy & standards

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Policy & standards

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

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Insight

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Insight

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The Digital Dividend

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Real Living

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Powering Up

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All research

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All research

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Guide to Digital Innovation

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Meet our members

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Meet our members

Explore the Member Vault
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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