The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

Why effective video advertising requires a synergy across connected TV, desktop & mobile devices

The proliferation of digital screens has provided advertisers with the unprecedented opportunity to reach audiences with brand messaging wherever they are, and on whatever device they are on. But going beyond the ability to reach consumers, is there a greater purpose that each screen can serve? Do different screens play distinct roles in communicating with people? If so, what are these roles and how can advertisers better leverage this to make meaningful connections with consumers?

VDX.tv commissioned research firm MediaScience on a study to answer these questions and better understand how the synergy of video advertising across connected TV (CTV), desktop & mobile devices can drive brand outcomes.