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CTV Habits and VOD Consumption

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Ad Tech Connected TV Effectiveness
Ad Tech Connected TV Effectiveness Video

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This FreeWheel study was carried out by independent research company Happydemics and aimed to discover how UK viewers use video devices and platforms, understand the reasons behind their preferences and explore attitudes towards free-to-access video platforms with advertising. 

Top 3 highlights: 

  • Four-fifths (80%) of respondents have a Connected TV, and 91% of these regularly watch video-on-demand (VOD).  

  • The majority (61%) of Connected TV users surveyed say it is their preferred device for watching video, due to the enhanced user experience and the opportunity for shared viewing.   

  • A fifth (20%) of Connected TV users surveyed watch free, ad-supported video platforms, and 64% indicate that they pay most attention to ads shown on the TV screen.  

Download the FreeWheel study here2.72 MB

By Emmanuel Josserand, Director

FreeWheel

FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content.

Posted on: Thursday 29 April 2021