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The Definitive Guide to Partnership in Europe

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Affiliate Marketing Ecommerce Market Overview
Affiliate Marketing Ecommerce Market Overview

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Ecommerce in Europe is on track to be worth 717 billion euros in 2021, an increase of 12.7% since 2019. With affiliate marketing making up to 15% of a brand’s online revenue, that means the potential market in Europe is already worth €107.5 billion and growing!  

When it comes to partnership success in Europe, whether you are new to the channel or simply looking to accelerate profitable growth from your existing partners, you need to understand the nuances of the European region. To this end, Partnerize is pleased to bring you an informative guide, and extended toolkit, to help you have a successful year ahead.

The Definitive Partnership Guide to Europe is split into two key sections:

  • A run-down on all things affiliate in Europe and some useful tips and tricks to apply when it comes to managing your affiliate and digital partnerships
  • Tools and worksheets you can use to help put these insights into practice

Download the guide here

By Samantha Purcell, Senior Marketing Manager EMEA

Partnerize

Partnerize is the only partnership management solution powering growth for marketers seeking high quality, scalable subsidies to primary channels through end-to-end technology & comprehensive service.

Posted on: Thursday 29 April 2021