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AudienceProject Insights 2020: Traditional TV and streaming

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Ad Tech Connected TV Consumer Behaviour
Ad Tech Connected TV Consumer Behaviour Effectiveness Market Overview Measurement Mobile and In-App

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Traditional TV under pressure with streaming consumption skyrocketing.

In a new study looking into traditional TV and streaming, we see that the ongoing Covid crisis is likely to be influencing TV and streaming consumption patterns in 2020 – and probably beyond.

  • The reported weekly traditional TV viewing continues to drop
  • The jump in reported consumption of streaming is enormous

Read this insight study to learn more.

AudienceProject Insights 2020: Traditional TV and streaming

By Martyn Bentley, Commercial Director, UK

AudienceProject

AudienceProject helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences.

Posted on: Friday 23 April 2021