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This is an image of a games console controller

Wiggin

blog

Fool's Gold: the rise of deceptive gaming advertisements

Fool's Gold: the rise of deceptive gaming advertisements

Taking video games onto the big screen with programmatic digital out of home (DOOH)

Hivestack

blog

Taking video games onto the big screen with programmatic DOOH

Taking video games onto the big screen with programmatic DOOH

Man playing with a gaming console

Anzu.io

blog

The 4 most important changes within the Intrinsic In-Game Measurement Guidelines update

The 4 most important changes within the Intrinsic In-Game Measurement Guidelines update

Understanding What Motivates the Gaming Audience

Activision Blizzard Media

blog

Understanding what motivates the gaming audience

Understanding what motivates the gaming audience

The Rise of Female Gamers

Activision Blizzard Media

blog

The rise of female gamers & what it means for the ad industry

The rise of female gamers & what it means for the ad industry

Discovering the Effectiveness of In-Game Advertising

Activision Blizzard Media

blog

Discovering the effectiveness of in-game advertising

Discovering the effectiveness of in-game advertising

The Interactive Advertising Format That is Winning Over Advertisers

Activision Blizzard Media

blog

The interactive advertising format that is winning over advertisers

The interactive advertising format that is winning over advertisers

Dakar Desert Rally

Anzu.io

blog

The Time For In-Game Advertising is Now: are you ready for it?

The Time For In-Game Advertising is Now: are you ready for it?

Arcane and Sonic the Hedgehog

Anzu.io

blog

Gaming x movies: here's how advertisers can capitalise

Gaming x movies: here's how advertisers can capitalise

In-game advertising

AdInMo

blog

Contextual Targeting: game on

Contextual Targeting: game on

hands holing a gaming controller

Nano Interactive

Research Study & Guide

Gaming Insights: 3 tips to level up your activation strategy

Gaming Insights: 3 tips to level up your activation strategy

A family of three plays Mario

Anzu.io

blog

New research shows family gaming is more popular than ever

New research shows family gaming is more popular than ever

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
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Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

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Gold Standard

Post-cookie preparation

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Post-cookie preparation

Policy & standards

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Policy & standards

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

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Real Living

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The Evidence

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Guide to Digital Innovation

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More sector resources

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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IAB Global Network

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Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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