Nano Interactive shares consumer intent behaviour analysis with three activation tactic tips for the gaming sector to target consumers in the moments that matter
Nano have looked into the gaming sector and the consumer behavioural intent across gaming genres, game releases and the seasonality of games. Some of the findings include:
- Game releases that affect the popularity of whole genres
- Seasonality of games such as Fifa
- Incorporation of genres, game titles, hardware and affinity interest for bespoke micro-targeting opportunities
- The targeting opportunities by specific gaming themes
The analysis gives tips on how these findings can be leveraged in activation tactics to target consumers the second they show intent, capturing the moments that really matter.
Read the findings here.
Posted on: Monday 15 August 2022