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Tech giant Apple has become the first public company in the world to be worth $1 trillion - equivalent to around £767 billion. Apple achieved this milestone last week (Thursday August 2nd), following a day's trading that saw its share values close at a new record high of $207.39 each. This marks a rise in share values of some 1,100 per cent since Apple's first iPhone went on sale back in 2007. At this time, the company's total worth came in at approximately $106 billion, showing just how much...

Facebook's upcoming dating app, billed as a rival to Tinder, is currently being tested by employees of the social media giant, providing an insight into its features. App researcher Jane Manchun Wong first spotted the coding for the new dating app and was able to fill out details such as her location, gender and the gender(s) she'd be interested in dating, posting screenshots online. Facebook later confirmed that it was in the middle of the 'dogfooding' - the process by which staff test a new...

Personalisation – what marketers want The survey behind the report, which we ran December 2017 – January 2018, raised some interesting results around personalisation. We asked what marketers would ask for if they could have one ‘magic wish’. The most selected option was ‘Be able to tailor your personalisation more accurately and consistently’ (selected by 26% of respondents). In total, 51% of respondents said enhancing their knowledge of customers’ needs, attitudes and motivations was a top...

Monzo, a mobile-only bank, is targeting 16 and 17-year-olds with its app marketing, in an unusual move for a financial services provider. The bank will provide the same service to 16 and 17-year-olds as those aged 18 and over - the only difference will be that they won't be eligible for overdrafts. There'll also be some barriers to how much 16 and 17-year-old users can spend, but this limit will be removed once they turn 18. Teens will be able to link their Apple Pay and Google Pay accounts to...

More money than ever is being pumped into programmatic advertising. The latest research from the Advertising Association and Warc revealed that digital advertising is the main driver behind the increase in the UK’s ad spend- with mobile alone growing by 30.7% in 2017/18. And so long as digital advertising keeps growing, the industry will speculate on who is best positioned to manage campaigns and campaign spend. Consequently, much has been made of brands bringing programmatic media buying in...

The IAB Europe Transparency and Consent Framework, developed by the industry to help support GDPR compliance, has been up and running for several months now. You can find out more about what it is and how it can help your company in our short guide. Here’s an update for you on what’s ahead for the Framework to make sure it’s working well for the industry, and some of the improvements that are planned. Measuring take-up: we know the numbers of registered CMPs (175) and vendors (500, and growing...

We’re all talking about it. In fact, we’re all talking to it. But what must brands keep in mind when enter the voice technology space? Kay Taylor, Publicis Media, gives her top tips for those creating a voice app for the first time. 1. It’s not all about the money, money, money Ok, it’s a bit about the money but sales shouldn’t be the overt function of a voice app. Voice commerce is a growing market, expected to be worth £3.5bn within four years, but in these early days first timers in the voice...

Pinterest has announced that it is making its max width video adverts available to all brands using the platform. In a blog post discussing the rollout, Pinterest explained that trials of the larger-sized Promoted Video ads had helped to boost awareness and engagement for brands, with John Lewis, Adidas, Paramount Pictures, Warner Bros, Chevrolet and P&G all taking part. John Lewis saw a 20 per cent increase in awareness and a 33 per cent rise in purchase intent after trying out the bigger ads...

Using UKOM approved comScore and data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter. UKOM has approved comScore’s multi-platform data which reports audience behaviour across desktop, tablets and smartphones. Key insights this month include: Mobile devices (smartphones and tablets) still account for 75% of all adults’ time online with smartphones taking the lion’s share of minutes (62%). However, platform...

As new purchasing behaviours replace traditional retail methods, the nature of Scommerce continues to redefine itself. With powerful tools like Instagram’s shoppable feature alongside the release of Facebook Shops and Instagram Live’s badges, social commerce is quickly becoming a rich and engaging alternative to encounters with physical retailers and modern-day Ecommerce stores. No longer is ‘shopping’ merely an act or task; but rather a feeling, an experience, a journey that begins with visual...

When the country went into lockdown, with many of us confined to our homes, companies and individuals were forced to embrace a much more digitised lifestyle almost overnight, with telecommunications, quality networks and efficient connectivity becoming more vital than ever. During the lockdown period, digital technologies have proven to be essential for society to function and support our new ways of working, living and socialising - from virtual conferences, online workouts and video calls with...

“With the Government's unprecedented announcement just a little over a week old, the aim of this event is for you to come away more informed than you are right now”, said IAB UK’s CMO James Chandler, opening our Member Forum on the proposed HFSS online ad ban. Bringing together speakers including the Advertising Association’s Director of Public Affairs Sue Eustace, Mindshare UK’s CEO Jem Lloyd-Williams, Facebook’s UK Public Policy Manager Karim Palant, News UK’s Commercial Director of Publishing...

The first recorded esports event was in 1972 - The Intergalactic Spacewar Olympics - hosted by the Laboratory for Artificial Intelligence at Stanford University. Since then, esports has turned into a billion-dollar industry, attracting an enormous global audience expected to reach 495 million in 2020 . But what makes esports so successful? The competitive aspect of esports might seem like the main attraction, but our love of a good competition is nothing new. Competitiveness is a biological...

From podcasts to audiobooks to digital radio to music streaming services, there’s never been so much high-quality audio content available. And that means there are plenty of new opportunities for advertisers to engage with audiences. However, advertisers' approach to audio will need to change if they’re to gain cut-through with an audience grown used to personalised experiences in other digital channels. Tomorrow's audio advertising will be more adaptive and much more relevant. Creatives will be...

BBC Global News, Facebook, Snap and Twitter to host virtual events Plus first-ever Gaming Upfronts to take place, as Podcast Upfronts returns for 2020 BBC Global News, Facebook, Snap and Twitter will be giving advertisers an exclusive first-look at new products, insights and upcoming launches as Digital Upfronts goes virtual for the first time. Running from 12 - 16 October, the week-long series of partner Upfronts will see each brand host an unmissable line up of high-profile speakers, debut new...

When working with IAB Europe’s Transparency & Consent Framework, to be able to effectively buy audio inventory, it may be necessary for you to set up your audio campaign with different settings and selections made within your chosen DSP - in comparison to other media types. Why is this? Given the range of devices and players that audio ads can be served on, there is varying scale of addressability across them all. Addressability in this context refers to the ability to capture consent from the...

This report looks at June 2020 and, where appropriate, compares data with January 2020. Given many categories and properties witnessed significant growth or decline during the lockdown months of March and April, the report also gives an update on those sectors that experienced most change. June data shows that many sectors that lost visitors such as travel, automotive and property have gained minutes and visitors in June. Conversely, sectors that benefitted most during March and April such as...

To date, 517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and Xandr will implement TCF v2.0 on 15 August, as well as 70 Consent Management Platforms (CMPs). In 2019, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent framework – an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy...

The need for content and companionship is more critical than ever before. With the UK population living increasingly busy lives, creating new routines and being exposed to infinitely more choice, media content must be easily accessible no matter where audiences are or what time it is. This need has been further exacerbated by the COVID-19 pandemic – with people stuck at home, staff operating on more flexible working hours or parents needing to look after their children, audiences are behaving...

The great cliché of the marketing world is that the coming year is always ‘the year of mobile’. Nonetheless, the forecast invariably proves to be true. Mobile never ceases to work its way ever more deeply into the fabric of our lives; if our devices feel useful and important to us today, they are only going to be more indispensable tomorrow. Our booming app habit Unmistakably, the world is tipping ever more of its attention into mobile applications. In Q1 2020, the average weekly time spent in...