New ad metrics for publishers on Google

Publishers will be able to measure mobile viewability with new ad metrics.


New ad metrics on Google that will allow publishers to measure mobile viewability should be rolled-out before the end of the year, The Drum reports.

This news follows two of the search giant's ad measurement metrics being suspended by the Media Rating Council (MRC) last week, as they didn't comply with the body's requirements for counting ad impressions.

However, new updates will also include metrics to measure downloaded impressions and the served metric, which can be used to adjust pricing.

Speaking of the new metrics, a Google spokesperson stated: "As the industry transitions to new metrics for how they count ads, we’re working closely with publisher partners to make sure they continue to thrive." 

Topics

Related content

Safe Harbour / EU-U.S. Privacy Shield FAQs July 2016

Learn more

Twitter adds message button to tweets

Learn more
Ad blocking - consumer guide for publishers

Ad Blocking: Consumer Notice Guide for Publishers

Learn more
Solutions to Ad Blocking for Publishers

Solutions to Ad Blocking for Publishers

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade