New ad metrics for publishers on Google

Publishers will be able to measure mobile viewability with new ad metrics.

New ad metrics on Google that will allow publishers to measure mobile viewability should be rolled-out before the end of the year, The Drum reports.

This news follows two of the search giant's ad measurement metrics being suspended by the Media Rating Council (MRC) last week, as they didn't comply with the body's requirements for counting ad impressions.

However, new updates will also include metrics to measure downloaded impressions and the served metric, which can be used to adjust pricing.

Speaking of the new metrics, a Google spokesperson stated: "As the industry transitions to new metrics for how they count ads, we’re working closely with publisher partners to make sure they continue to thrive." 

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