New ad metrics for publishers on Google
Posted on: Sunday 16 October 2016
Publishers will be able to measure mobile viewability with new ad metrics.
New ad metrics on Google that will allow publishers to measure mobile viewability should be rolled-out before the end of the year, The Drum reports.
This news follows two of the search giant's ad measurement metrics being suspended by the Media Rating Council (MRC) last week, as they didn't comply with the body's requirements for counting ad impressions.
However, new updates will also include metrics to measure downloaded impressions and the served metric, which can be used to adjust pricing.
Speaking of the new metrics, a Google spokesperson stated: "As the industry transitions to new metrics for how they count ads, we’re working closely with publisher partners to make sure they continue to thrive."
Snapchat to introduce 'shoppable AR'
Snapchat is launching an in-built shoppable augmented reality feature, allowing users to buy brands' products via the app directly.Learn more
Pinterest Propel launches in UK
Propel, a service designed to support brands with advertising on Pinterest, has launched to five new markets, including the UK.Learn more
Why brands need to press CTRL+ALT+DEL in 2018
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc's UK Digital Strategy Director...Learn more
Defending against ad fraud: what publishers need to do
John Murphy, VP, Marketplace Quality at OpenX argues that publishers cannot afford to sit idly on the sidelines waiting for other parties to clean up ad...Learn more