Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.
Solutions to Ad Blocking for Publishers
Posted on: Tuesday 09 August 2016
A comparison guide of the most commonly used software solutions available to UK Publishers.
This document serves as a technical overview of the most widely used Publisher ad blocking solution platforms in the UK as of August 2016.
Oriel, PageFair, Rezonence, Secret Media, Sourcepoint and Yavli have contributed to the document which aims to demystify ad blocking solution platforms for Publishers.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...
Learn moreDefending against ad fraud: what publishers need to do
John Murphy, VP, Marketplace Quality at OpenX argues that publishers cannot afford to sit idly on the sidelines waiting for other parties to clean up ad...
Learn moreJust how many people really are using ad blockers? The truth is out there
The IAB's Senior Research Manager, George Hopkinson, reveals the truth about ad blocking after the IAB's latest ad blocking research.
Learn more