PageFair and Adobe 2015 Ad Blocking Report
Posted on: Tuesday 11 August 2015
The cost of ad blocking.
The 2015 Ad Blocking Report from PageFair and Adobe drills into geographic detail, providing per-country and per-state information on ad block usage rates, monthly active user counts, as well as estimates of the total cost to publishers in many regions. Ad blocking grew by 82% in the UK during the 12 months from June 2014 to June 2015, and is now used by about 20% of the nation's internet population.
Download the The cost of ad blocking report.
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...Learn more
Search 2017: Emerging TrendsLearn more
Quick Q&A - Ad blocking
Read our quick Q&A all about ad blocking.
Just how many people really are using ad blockers? The truth is out there
The IAB's Senior Research Manager, George Hopkinson, reveals the truth about ad blocking after the IAB's latest ad blocking research.Learn more