IAB UK CEO Guy Phillipson's latest ad blocking comment
Posted on: Wednesday 23 March 2016
IAB’s CEO, Guy Phillipson has commented on the latest news (22 March 2016) that French news sites, Le Monde, L'Equipe and Le Parisien have taken action against ad blockers by showing a message pointing out to people visiting their sites with ad blockers on that the only way they can pay their staff is to have their content supported by ads.
Phillipson said "Ad blocking is rife in France, so this collective action by news publishers is no surprise. Ad blocking is a genuine threat to the free availability of quality online journalism, and we’re seeing more and more UK media owners take similar action. IAB UK/YouGov research shows 64% of ad blocking consumers have seen publisher notices asking them to deactivate their software, and IAB UK encourages media owners to test or adopt this approach. ITV.com and Channel 4oD were amongst the first to deny access to ad blocking consumers, and now City AM, The Telegraph and Mirror Group have followed suit with their own tests.
The good thing is that consumers are increasingly aware of the value exchange, and our YouGov research bears this out, with 54% saying they would deactivate their ad blockers for certain content. This rises to 73% of 18-25 year olds – who are most likely to have an ad blocker installed.
Publishers looking to find out more information on how the IAB can help combat ad blocking should refer to the IAB’s LEAN and DEAL recommendations to ensure the future of the ad funded internet.”
#BackdontBlock campaign to support journalism launches
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...Learn more
IAB UK: Ad blocking rates remain steady at 23.7%
The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...Learn more
Ad Blocking 2019
IAB UK have been tracking the number of people who claim to have downloaded and used an ad blocker over the last four years. We look into what this means...Learn more
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...Learn more