According to our recent IAB/YouGov consumer research study in Feb 2016, 22% of UK online adults claim to employ some form of ad blocking, a linear rise from 15% in March 2016.
This guide seeks to highlight some of the options available to Publishers and to provide examples of different approaches taken by Publishers to date.
Ad Blocking: Consumer Notice Guide for Publishers
Faced with the growing challenge of ad blocking, Publishers are deciding how to approach the issue and what methods to employ to address the situation.
