Ad Blocking: Consumer Notice Guide for Publishers
Posted on: Wednesday 20 July 2016
Faced with the growing challenge of ad blocking, Publishers are deciding how to approach the issue and what methods to employ to address the situation.
Share this
According to our recent IAB/YouGov consumer research study in Feb 2016, 22% of UK online adults claim to employ some form of ad blocking, a linear rise from 15% in March 2016.
This guide seeks to highlight some of the options available to Publishers and to provide examples of different approaches taken by Publishers to date.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Share this
Topics
Related content
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...
Learn more
Defending against ad fraud: what publishers need to do
John Murphy, VP, Marketplace Quality at OpenX argues that publishers cannot afford to sit idly on the sidelines waiting for other parties to clean up ad...
Learn more
Just how many people really are using ad blockers? The truth is out there
The IAB's Senior Research Manager, George Hopkinson, reveals the truth about ad blocking after the IAB's latest ad blocking research.
Learn more