Facebook set to roll out 'TV-like' programming
Posted on: Sunday 07 May 2017
Facebook is set to begin showing TV-style programmes on the platform next month.
Facebook has revealed that it has plans to start rolling out TV-like programmes on the social media platform from June.
Business Insider reports that Facebook's initial offering is expected to include a combination of big-budget TV-like programmes and series of clips lasting five to ten minutes that would refresh with new installments every 24 hours.
This would create a brand new way for people to watch shows, making it harder for people to binge-watch programmes, instead making them return to the site every day for a brand new installment. It will also create a new rival to services such as Netflix and Amazon Prime.
Mark Zuckerberg, Facebook chairman and co-founder, explained during a recent earnings call with investors: "The goal is going to be creating some anchor content initially that helps people learn that going to the video tab - that that's a great destination."
He added that the long-term aim is to create a revenue share model so that specific video content does not have to be paid for.
Member Research: Valentines Day – Influencers and the power of love
Read indaHash's study of influencers, brand and marketing strategies on Valentine's DayLearn more
WWF gets its own app to boost conservation awareness
WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.Learn more
Facebook reveals its own smart home device
Facebook is launching Portal, which will include voice controls powered by Amazon's Alexa.Learn more
IAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’
Facebook kicked off the IAB UK’s Digital Upfronts 2018 with a session focused on how to get ‘meaningful’ attention to drive positive outcomes.Learn more