Facebook launching standalone event app

The app will be a social media-driven calendar.


Following the success of launching Messenger as a standalone app, Facebook is now leading the way again, and is this time launching an event app.

It is essentially a calendar driven by social media, showing not only events a person has said they're attending, but events tied to pages the user has liked and those their friends are also going to. 

In addition, it offers recommendations based on time, location and interest, along with a map that lets people search for nearby events, or events in a specific location. The event app will also be able to incorporate activities from a user's own personal calendar.

Like Messenger, Facebook hopes this app will become a revenue stream in its own right. 

Topics

Related content

Gambling regulator clamps down on ads being misplaced on pirate sites

Learn more

COP26: How are digital platforms tackling climate change?

Learn more

Facebook x Digital Upfronts: 5 things we learnt

Learn more
Man using iPhone

Understanding IDFA changes: 5 things to know

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon