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Back to School with On Device Research

On Device Research

video

What are brand impact studies and how to do they work?

What are brand impact studies and how to do they work?

Back to School with On Device Research

On Device Research

video

Back to School with On Device Research: Why do brand measurement studies?

Back to School with On Device Research: Why do brand measurement studies?

Smartology Limited

blog

Understanding brand safety & brand suitability

Understanding brand safety & brand suitability

Audio ads in gaming

AudioMob

Research Study & Guide

Audio Ad Engagement in Mobile Games

Audio Ad Engagement in Mobile Games

Core Web itals Venatus

Venatus

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Venatus' View: Exploring Google's Core Web Vitals

Venatus' View: Exploring Google's Core Web Vitals

Image of social media platforms on a laptop and smartphone.

NewsGuard

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Advertising responsibly on news websites while defending against misinformation

Advertising responsibly on news websites while defending against misinformation

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Eyeota

blog

What do organisations need to invest in to develop a strong data culture?

What do organisations need to invest in to develop a strong data culture?

Ariana Grande - as seen in her performance within Fortnite

AudioMob

blog

Games as a ‘discoverability venue’ for musicians - and why all brands should pay attention

Games as a ‘discoverability venue’ for musicians - and why all brands should pay attention

Podcast Trends Report 2020 - AdsWizz + Simplecast

AdsWizz

Research Study & Guide

Podcast Trends Report 2020

Podcast Trends Report 2020

Tobias Knutsson, ceo, Adverty

Adverty

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Successful in-game advertising is an artform

Successful in-game advertising is an artform

A Fresh Look for the Personal Luxury Industry - Shutterstock

Analytic Partners

blog

From Globalisation to Transformation: How luxury brands should plan for success

From Globalisation to Transformation: How luxury brands should plan for success

Yes We Trust in Compliance

Didomi

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How can lengthy, complicated compliance interfaces be made trustworthy?

How can lengthy, complicated compliance interfaces be made trustworthy?

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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News

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Digital out-of-home

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Audio

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Creator marketing

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

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IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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