Audio Ad Engagement in Mobile Games

Tags:

Ad Tech Audio and Voice Consumer Behaviour Gaming Mobile and In-App User Experience Show all

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

The research conducted by AudioMob explores how consumers perceive the monetisation of mobile games through various existing advertising models such as video and banner - and the new ‘in-game audio ad’ format.

Alongside key insights, the report looks at Warner Music Group’s use of the AudioMob platform to promote a new single release, and the impact audio ads had on that campaign.

AudioMob share the key findings from independent research and testing that delves into how consumers perceive the monetisation of mobile games

By Christian Facey, Founder and CEO

AudioMob

AudioMob allows developers to monetise their games through non-intrusive audio ads. 

Posted on: Thursday 16 September 2021