The research conducted by AudioMob explores how consumers perceive the monetisation of mobile games through various existing advertising models such as video and banner - and the new ‘in-game audio ad’ format.
Alongside key insights, the report looks at Warner Music Group’s use of the AudioMob platform to promote a new single release, and the impact audio ads had on that campaign.
AudioMob share the key findings from independent research and testing that delves into how consumers perceive the monetisation of mobile games
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Posted on: Thursday 16 September 2021