Podcast Trends Report 2020


Ad Tech Audio and Voice Brand Safety Contextual Targeting Show all

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Throughout 2020, digital audio and podcasts reached new heights. Industry consensus and our own data illustrated a record-breaking year for listening and advertising.

Read on to learn about podcast listening, creation and advertising trends in 2020, and predictions for podcast adtech in 2021.

This report surfaces insights from podcast creation, listening and advertising trends in 2020, as well as predictions for podcast adtech in 2021. You will also find targeted surveys that give voice to key industry players – independent creators, advertisers, and audio publishers.


By Justine Benjamin, Director, Global Marcom


AdsWizz was created out of a passionate belief in how technology can amplify the power of audio.

Today, audio touches nearly every part of our day – accompanying us in the morning with the daily news, during our commutes, while we exercise or cook and even when we unwind. Engaging with audiences in those moments with relevant and timely marketing messages has become increasingly important for audio publishers and media advertisers.

Since its inception in 2008, AdsWizz has grown to be the award-winning audio advertising technology platform supporting the biggest audio players in the industry. Combined with Simplecast, the leading podcast publishing and analytics platform, we now provide an end-to-end content creation and monetization solution for podcasters, advertisers, and publishers of any size. Our technology helps our partners deliver their messages in ways that are relevant, contextual and engaging to the listener.

AdsWizz and Simplecast are owned by SiriusXM.

Posted on: Thursday 2 September 2021