An illegal method of redirecting traffic from another company’s website (such as a bank) to a fake one designed to look similar in order to steal user details when they try to log in.
Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback resulting from research by the Coalition for Better Ads.
A web property providing content for consumers. Business models range from subscription services to advertising monetisation.
A query string is the set of words entered into a search engine by an individual. Query string formation is simply the process of thinking of the correct query string to get the results required.
The number of unique web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period.
Information, data or content delivered immediately with no delay in the processing of requests, other than the time necessary for the data to travel over the Internet.
The collective name for online advertising formats that use technology to deliver interactive and audio-visual elements to give richer content and a richer experience.
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages (SERPs).
The process of improving the volume and quality of traffic to a site from search engines via natural search results for targeted keywords.
The time spent between a user starting an application, computer or website and logging off or quitting.
Subscriber Identity Module - a removable part the mobile phone hardware that identifies the subscriber.
The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.
Identifies the settings and permissions of a user’s browser to determine compatibility with ad formats and serves an advert they will be able to see/fully interact with.