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Olympics marketing strategy

SimilarWeb

Research Study & Guide

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

Khloe Kardashian

Adverty

blog

Why Khloé Kardashian is the average gamer

Why Khloé Kardashian is the average gamer

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Google Privacy Update: A marathon not a sprint

Google Privacy Update: A marathon not a sprint

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Anzu.io & Oracle Moat

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Why in-game may have less general invalid traffic & what that means for advertisers

Why in-game may have less general invalid traffic & what that means for advertisers

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Anzu.io

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Why you need brand awareness campaigns to support growth

Why you need brand awareness campaigns to support growth

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Advertisers: Here’s how to ethically engage kids with in-game ads

Advertisers: Here’s how to ethically engage kids with in-game ads

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Activision Blizzard Media

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Welcome to the era of mobile-first gaming

Welcome to the era of mobile-first gaming

Activision Blizzard Media Overwatch

Activision Blizzard Media

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Gaming in 2021: What's old is new again

Gaming in 2021: What's old is new again

Adverty

Adverty

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Why in-app is a new highway for brand monetisation

Why in-app is a new highway for brand monetisation

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Venatus

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The Identity Crisis

The Identity Crisis

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Anzu.io

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5 things advertisers need to know about brand safety & suitability in video games

5 things advertisers need to know about brand safety & suitability in video games

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AudioMob

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Understanding the demographic diversity of 2.5 billion mobile gamers

Understanding the demographic diversity of 2.5 billion mobile gamers

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

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Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Measurement Toolkit

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Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

Past events on-demand

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Past events on-demand

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