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How OOH is moving towards a programmatic future

Hivestack

blog

Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

In-flight optimisation

Hivestack

blog

Leveraging the power of in-flight optimisation to drive DOOH results

Leveraging the power of in-flight optimisation to drive DOOH results

Back to school season with programmatic digital out of home (DOOH)

Hivestack

blog

Back to school season with programmatic digital out of home

Back to school season with programmatic digital out of home

Woman on a laptop

Peach

blog

The workflow revolution will be automated

The workflow revolution will be automated

impact on DOOH ad

Hivestack

blog

How to create an impactful DOOH ad

How to create an impactful DOOH ad

Summer-travel-programmaticDOOH

Hivestack

blog

Top 3 ways to target summer travellers with programmatic DOOH

Top 3 ways to target summer travellers with programmatic DOOH

Precision Targeting

Hivestack

blog

Precision targeting in programmatic DOOH

Precision targeting in programmatic DOOH

Cookieless Future

Hivestack

blog

How the death of the cookie will give rise to wider DOOH adoption

How the death of the cookie will give rise to wider DOOH adoption

Measuring DOOH

Hivestack

blog

Measuring the effectiveness of Digital Out-of-Home

Measuring the effectiveness of Digital Out-of-Home

DOOH vs programmatic DOOH

Hivestack

blog

The Fundamentals of OOH: DOOH vs programmatic DOOH

The Fundamentals of OOH: DOOH vs programmatic DOOH

Lakeside shopping centre audience in front of screen

C-Screens

blog

Broadening the boundaries of TV

Broadening the boundaries of TV

Drive in-store sales via DOOH Advertising

Hivestack

blog

The rise of retail DOOH advertising

The rise of retail DOOH advertising

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Audio

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

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Training courses

Engage

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Online training

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