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blog

Where does out-of-home TV stand amid digital transformation?

Where does out-of-home TV stand amid digital transformation?

Combining mobile and digital out of home (DOOH)

Hivestack

blog

Cross Channel Synergies: benefits of combining mobile & DOOH

Cross Channel Synergies: benefits of combining mobile & DOOH

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How mobile-based location data solves where to place DOOH ads

How mobile-based location data solves where to place DOOH ads

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Wiggin

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Tuning into programmatic audio advertising

Tuning into programmatic audio advertising

Taking video games onto the big screen with programmatic digital out of home (DOOH)

Hivestack

blog

Taking video games onto the big screen with programmatic DOOH

Taking video games onto the big screen with programmatic DOOH

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The rise & rise of women's sport

The rise & rise of women's sport

Modern Ad Server

Hivestack

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A modern approach to DOOH ad serving

A modern approach to DOOH ad serving

Why treating DOOH campaigns like traditional billboards is a mistake for advertisers

Hivestack

blog

Why treating DOOH campaigns like traditional billboards is a mistake for advertisers

Why treating DOOH campaigns like traditional billboards is a mistake for advertisers

Into The Metaverse

Hivestack

blog

A convergence of advertising in physical & metaverse retail

A convergence of advertising in physical & metaverse retail

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Why you should double down on programmatic DOOH for the biggest retail season of the year

Why you should double down on programmatic DOOH for the biggest retail season of the year

Outside-in DOOH

Hivestack

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How programmatic DOOH is taking brands global

How programmatic DOOH is taking brands global

DOOH billboard in situ

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Research Study & Guide

State of the Nation in Programmatic DOOH 2022

State of the Nation in Programmatic DOOH 2022

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

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Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

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Born Online

All research

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All research

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Why digital?

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Why digital?

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Tool for small businesses

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Guide to Digital Innovation

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Guide to Digital Innovation

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Audio

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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