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Media Buyer's Guide to Impactful Auction Packages

PubMatic

Research Study & Guide

Media Buyer's Guide to Impactful Action Packages

Media Buyer's Guide to Impactful Action Packages

SimilarWeb

Research Study & Guide

How to Build the Perfect Marketing Strategy for Your Brand or Client

How to Build the Perfect Marketing Strategy for Your Brand or Client

Holiday campaigns that made a lasting impact

SimilarWeb

Research Study & Guide

Holiday Campaign Playbook: Sleigh the Competition

Holiday Campaign Playbook: Sleigh the Competition

89% of U.K. Advertising Executives Plan to Integrate Programmatic DOOH into Multi-Channel Campaigns

VIOOH

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89% plan to integrate programmatic DOOH into multi-channel campaigns

89% plan to integrate programmatic DOOH into multi-channel campaigns

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Silverbullet and 4D

blog

The end of cookies opens up a new dawn of outcomes driven marketing

The end of cookies opens up a new dawn of outcomes driven marketing

When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products

Smartology Limited

blog

Getting to the bottom of deep learning

Getting to the bottom of deep learning

Advanced TV Uncovered, FreeWheel research Oct 2021

FreeWheel

Research Study & Guide

AdvancedTV Uncovered

AdvancedTV Uncovered

Gaming for all

Venatus

blog

Gaming for all

The image is of a purple background with three flat, hollow circles on the right hand side. One is lighter purple, one is bright blue, and the largest of the three has an image of a man smiling within it.

Nano Interactive

Research Study & Guide

The Drum x Nano Interactive: The future of online targeting beyond identifiers

The Drum x Nano Interactive: The future of online targeting beyond identifiers

The image shows a mobile phone held in the hand of a user. On the screen is a fingerprint, and images of identification, security, and law are display around it. The colour scheme is purple and light blue and the theme is of a futuristic style.

Nano Interactive

video

Introducing Nano LIIFT

Introducing Nano LIIFT

How to overcome today’s data challenges

Eyeota

blog

Brands & Marketers: How to overcome today’s data challenges

Brands & Marketers: How to overcome today’s data challenges

Smartology Limited

blog

Understanding brand safety & brand suitability

Understanding brand safety & brand suitability

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

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Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

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Policy & standards

Transparency

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Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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Why digital?

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Why digital?

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The Evidence

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Perspectives on Trust and Effectiveness

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Guide to Digital Innovation

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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IAB Global Network

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Meet our members

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Meet our members

Explore the Member Vault
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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