Introducing Nano LIIFT

Built to deliver without the use of cookies, or any personal identifiers, including IPs, email addresses or UIDs, Nano are world leaders in privacy-first solutions. Our LIIFT platform (Live Intent Identity Free Targeting) utilises live intent data, and natural language processing to understand complex on-page content to enhance targeting and optimisations in real time, through the use of machine learning.

Harnessing live intent signals enables us to understand how a user arrived at a piece of content and what search term drove them there.

Our next gen contextual understanding and score is derived from a proprietary algorithm which crawls pages and analyses the category, keyword, semantic meaning and sentiment of the on-page content through natural language processing and machine learning.

This non-identifiable data is stored alongside the historical performance data of each and every ad placement so that we know whether a specific placement in a specific page is going to deliver to the right audience, in the right environment (i.e. relevant topic, correct sentiment, brand safe), and drive optimal campaign outcomes. An ad placement with a high historical performance directly aligned to campaign goals will be assigned a high score.

All of this information and scores are analysed during the bid request in order to understand whether to display a client ad or not.

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