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Gold Standard

IAB UK Gold Standard

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IAB resources

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Argos is first to offer ‘voice shopping’ via Google Home

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Software Application Code of Conduct

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IAB UK advocates for greater transparency with latest release of content and native guidelines

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Policy Focus - April 2018

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Adidas

Adidas using race bibs to create personalised marathon videos for runners

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UK’s first mobile advertising expenditure study shows UK market worth £28.6 million in 2008

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DAX

MEMBER RESEARCH: The rise of digital audio advertisers

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Benefits for Advertisers

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Snapchatters more likely to shop via their phones

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Digital Adspend

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