Artificial Intelligence (AI) is not new to digital advertising, but it is rapidly transforming almost every facet of our industry. It can generate creative, optimise ad placements and predict consumer behaviour at scale. At the same time, it is also transforming how consumers discover products – recalibrating how advertisers resonate with people in a world where AI is fast becoming the ultimate content curator. At the IAB, we have three core priorities when it comes to AI...