More than any other channel, digital advertising can connect with your audience. It has the reach, the relevance, and the creative credentials to bring your brand to life. But – big but – it’s also a bit overwhelming. The reality is multiple options, relentless change, vast amounts data, and bigger expectations. It’s time to go back to basics. To champion connections instead of clicks. To captures audiences’ imaginations, not just their attention. And to boldly find your own beat instead of
