Public Health England has launched a new app to track the sugar in your food.
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An IAB UK study reveals that 50% of marketers surveyed use programmatic for buying smartphone inventory.
New software features for Google Maps will make the navigation software even smarter.
The IAB has measured the size of the programmatic market in the UK for the last two years as part of the Media Owner Sales Techniques project.
Azad Ali, Head Trader at The Exchange Lab explains why establishing relevant KPIs is such an important decision for marketers.