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In a piece for The Drum, IAB UK’s CMO James Chandler, argues that the Government’s HFSS ad ban should be open to scrutiny - taking into account what's already being done by advertisers, the existing evidence and the extent of what's being proposed
Created with IAB UK members, this guide covers the advantages contextual targeting offers advertisers, new developments and recommended best practices
How will cross-channel targeting and online measurement work in our privacy-first era? Chris Turner, MediaCom’s Digital Investment Director, explains
Johnson Kitete, Head of Biddable at Total Media, on how developments such as 5G and AR are helping to make search shopping ads more experiential
NumberEight
See moreNumberEight solves mobile addressability at scale by giving new life to untapped 1st party data. We empower app developers, ad partners, and advertisers to explore the power of mobex (mobile context) to connect with their users in a relevant, impactful, and most importantly, a private way.
From creativity to integration, Adverty’s Director of Sales Alex Ginn shares the key factors advertisers need to consider when getting into gaming
Ben Jeffries, CEO of Influencer, explains how marketers can leverage content creators through more than just their followings, and authentically reach their target audiences through branded content
Hear how two Direct to Consumer brands are reshaping the retail sector and how they have harnessed changing consumer habits during the pandemic
Speakers at this year’s annual event include Facebook, Google, PubMatic, IndexExchange, TikTok and Verizon
The Trustworthy Accountability Group (TAG) have conducted a cross-industry pilot programme to evaluate the feasibility and potential benefits of Distributed Ledger Technology (DLT) to increase trust and transparency in digital advertising
How can advertisers harness the personalisation, high engagement and creative possibilities of in-game ads to resonate with this growing and diverse audience? Anzu.io explains
With the end of third-party cookies in sight, Index Exchange looks at how we can build a more transparent, privacy-focused digital ecosystem
Artfinder
See moreThe largest online marketplace for art, Artfinder is a VC funded startup, backed by the investors behind Spotify and Zoopla.
In August 2019, Artfinder became the art world’s first B Corp, solidifying its commitment to its values to support artists and make art affordable and accessible.