That's a wrap on Engage 2025

From content that cuts through to creativity that connects – we heard from some of the industry’s biggest names on making a meaningful impact in a digital-first world. Catch up on the highlights below

Rewind Engage 2025

Short on time? Get a taste of Engage 2025 in 75 seconds with our highlights film from the morning. Pressing play on the video below will set a third-party cookie - please read our privacy and cookie policy for more information.
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The IAB UK Podcast LIVE from Engage 2025

For the first time ever at Engage, we recorded live for The IAB UK Podcast – catching speakers fresh off stage and chatting to delegates about their standout moments.

With this year’s theme centred on how content connects, hear from a brilliant mix of voices – including Manveen Rana (The Times and Sunday Times), Jenny Haggard (Spotify) and Callum Smith (TikTok) – as they explore audience connection, creativity and cultural relevance.

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Top takeaways from the stage

Bold ideas, brilliant speakers and a buzzing crowd – Engage 2025 was all about how content brings us together. From decoding digital culture to sharing stories that stick, we heard from voices at KFC, Spotify, The Times, Tripadvisor and beyond. Relive the energy with seven standout moments – plus a peek at the day in pictures.

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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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