{"apiKey":"a9f56fa2d6845d2cc81b7a773ec0c68b6f03501f","product":"PRO","logConsent":false,"consentCookieExpiry":90,"encodeCookie":false,"subDomains":true,"notifyOnce":false,"rejectButton":false,"closeButton":false,"toggleType":"slider","closeStyle":"icon","settingsStyle":"button","initialState":"OPEN","layout":"SLIDEOUT","position":"LEFT","theme":"DARK","onLoad":"function(){// Facebook Pixel\r\n// bq('consent', 'revoke');\r\n\r\n// Debugging\r\n// console.log('on load all cookies revoked');\r\n}","necessaryCookies":[],"optionalCookies":[{"name":"marketing","label":"Marketing cookies","description":"

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

\r\n","cookies":["_fbp"," collect"," fr"," GPS"," post_dcm"," PREF"," tr"," UID"," UIDR"," VISITOR_INFO1_LIVE"," YSC"," ___utmvaYvumLZoB"," ___utmvbYvumLZoB"," __utmvc"," ___utmvmYvumLZoB"," p"],"onAccept":"function(){// Facebook Pixel - init with consent\r\n!function(f,b,e,v,n,t,s)\r\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\r\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\r\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\r\n n.queue=[];t=b.createElement(e);t.async=!0;\r\n t.src=v;s=b.getElementsByTagName(e)[0];\r\n s.parentNode.insertBefore(t,s)}(window, document,'script',\r\n 'https://connect.facebook.net/en_US/fbevents.js');\r\nfbq('init', '1368321999861879'); \r\nfbq('consent', 'grant');\r\n\r\n// Facebook Pixel - track page view\r\nfbq('track', 'PageView', []);\r\n\r\n// Facebook Pixel - track special visits to specific pages\r\nif(window.location.href.indexOf(\"cart\") > -1) {\r\n fbq('track', 'Review order');\r\n} else if(window.location.href.indexOf(\"order_information\") > -1) {\r\n fbq('track', 'Order information');\r\n} else if(window.location.href.indexOf(\"events-training\") > -1) {\r\n fbq('track', 'Engage page');\r\n console.log('events-training page hit');\r\n} else if(window.location.href.indexOf(\"checkout\") > -1) {\r\n fbq('track', 'Order Completion');\r\n}\r\n\r\n// Facebook Pixel - track user actions\r\n(function ($) {\r\n $( '.button--add-to-cart' ).click(function() {\r\n fbq('track', 'AddToCart');\r\n });\r\n}(jQuery));\r\n\r\n// Debugging\r\nconsole.log('marketing cookies accepted');}","onRevoke":"function(){// Facebook Pixel\r\nfbq('consent', 'revoke');\r\n\r\n// Debugging\r\nconsole.log('marketing cookies revoked');}","recommendedState":true,"lawfulBasis":"consent"}],"excludedCountries":[],"debug":false,"setInnerHTML":true,"mode":"GDPR","acceptBehaviour":"all","closeOnGlobalChange":true,"notifyDismissButton":true,"sameSiteCookie":true,"sameSiteValue":"Strict","iabCMP":false,"statement":{"description":"By using our site you accept the terms of our ","name":"Privacy Policy","updated":"12/12/2020","url":"https://www.iabuk.com/news-article/privacy-notice"},"ccpaConfig":[],"accessibility":{"accessKey":"C","overlay":true,"outline":true},"text":{"title":"This site uses cookies to store information on your computer.","intro":"

Analytical cookies help to improve your experience by providing insight into how the site is being used and marketing cookies are used to track visitors across sites. You can change your cookie settings, or accept them all, on the panel below.

\r\n\r\n

Our Privacy Policy contains the detail of all the cookies and similar technologies used by our site.

\r\n","acceptRecommended":"Accept all cookies","acceptSettings":"Accept all cookies","rejectSettings":"Reject All","necessaryTitle":"Necessary cookies","necessaryDescription":"

Necessary cookies enable core functionality. Our website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences.

\r\n","thirdPartyTitle":"Warning: Some cookies require your attention.","thirdPartyDescription":"

Consent for the following cookies could not be automatically revoked. Please follow the link(s) below to opt out manually.

\r\n","on":"On","off":"Off","notifyTitle":"Your choice regarding cookies on this site","notifyDescription":"

We use cookies to optimise site functionality and give you the best possible experience.

\r\n","accept":"Accept","save":"Save my settings","reject":"Reject","settings":"Cookie Preferences","closeLabel":"Close","cornerButton":"Set cookie preferences.","landmark":"Cookie preferences.","showVendors":"Show vendors within this category","thirdPartyCookies":"This vendor may set third party cookies.","readMore":"Read more"},"branding":{"fontSizeTitle":"em","fontSize":"em","backgroundColor":"#1d1b3a","toggleText":"#ffffff","toggleColor":"#00f1da","buttonIconWidth":"px","buttonIconHeight":"px","rejectText":null,"rejectBackground":"","closeText":"","closeBackground":"","notifyFontColor":"","notifyBackgroundColor ":""},"locales":[]}

Policy & standards

Research

Resources & tools

Latest updates

IAB UK Gold Standard

Industry sectors

Explore the Member Vault

Online training

Policy

Digital Advertising Guidance: data security, retention & storage

2022 Party Conferences: what we took away

FAQs: Understanding the Online Advertising Programme consultation

Government launches Online Advertising Programme consultation

The industry’s view of the Online Advertising Programme

IAB UK response to DCMS Data Reform consultation

IAB submission to Comms & Digital Committee’s digital regulation inquiry

IAB UK response to DMU consultation

IAB submission to DCMS’s Plan for Digital Regulation

EU Commission adopts data adequacy decision for the UK

IAB UK submission to DCMS Committee influencer inquiry

IAB UK submission to the Digital Regulation Cooperation Forum

Why digital advertising works