John Whittingdale: Online advertising brings huge opportunities for SMEs
IAB UK hosted a Parliamentary Reception in December 2022 to inform MPs about the valuable role digital advertising plays in supporting small businesses...
Learn morePosted on: Tuesday 08 March 2022 | IAB UK
With DCMS’s consultation on the Online Advertising Programme expected soon, we’re sharing our view on how the regulatory framework for digital advertising can be developed
Please note: this article was published before the Online Advertising Programme launched. Read our OAP FAQs here
Ahead of the consultation on the Government’s Online Advertising Programme (OAP), we want to take the opportunity to lay out our and our members’ view of how the regulatory framework for digital advertising can be developed, building on and complementing the comprehensive system of self-regulation that is already in place.
To this end, we have worked with our members to develop some key principles for the OAP to ensure that the future regulatory framework is proportionate, targeted, and effective. For our members across the online advertising ecosystem, the five key principles that we believe the OAP proposals should meet, and which we would ask government to use to guide its policy development, are:
To sum up, the OAP represents an opportunity for the Government to work with industry to design and develop a modern, digital-first regulatory framework that supplements the existing system of self-regulation and targets the bad actors that look to use advertising as a vector to commit crime and cause harm. We believe a partnership approach is needed from this point forward between the government and all actors in the digital advertising ecosystem, whose collective action is needed to deliver shared outcomes and evolve and maintain good practice within the industry.
We have sent a version of these principles to DCMS ahead of its consultation on the Online Advertising Programme.
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