IAB UK submission to DCMS Committee influencer inquiry
Posted on Monday 10 May 2021 | IAB UK
The IAB has responded to a call for evidence made by the DCMS Committee, as part of its inquiry into ‘influencer culture’
In March 2021 the House of Commons Digital, Culture, Media and Sport Committee announced it would be conducting an inquiry into ‘influencer culture’. As part of this, the Committee issued a call for evidence which IAB UK has submitted a short response to, emphasising the existing self-regulatory regime that influencer marketing falls within, and highlighting some contextual points about the nature of influencer marketing and Government’s existing work on digital ad regulation.
Related content
FAQs: Explaining the Online Advertising Taskforce & its Action Plan
Learn moreOnline Advertising Taskforce releases Action Plan for industry
Learn moreHow digital ads are helping entrepreneurs turn ambitious ideas into reality
Learn moreSmart technology adoption is boosting manufacturers’ profits in the North East
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.