An Overview of the UK’s Digital Advertising Industry
Posted on Thursday 06 May 2021 | IAB UK
Download an overview of how digital advertising works, its economic benefits and how it is currently regulated
The internet has transformed how we work, shop, share, stay in touch and stay informed. It’s given rise to new industries, democratised information and unlocked innovation – and all of this is possible because of the advertising that supports our free and open web.
In the UK, we have a world-leading digital advertising market that is worth over £15 billion and empowers businesses to grow, big and small. The creativity and technological advancements that digital advertising is fuelling are significant, while at an individual level, allowing people to benefit from ad-funded content and services.
However, there is no denying that this is a complex industry. In this briefing we set out...
-
How digital advertising works
-
What the digital advertising supply chain looks like
-
The value digital advertising offers to both society and businesses
-
Current regulation of digital advertising
-
What’s next for this essential industry
Written by
IAB UK
Related content
Joy of Digital Award: Twinings brews up a winning TikTok campaign
Learn more
When digital advertising feels like a complex recipe, bake in the essentials and keep your goal in sight
Learn more
Labour Party Conference: Three key takeouts
Learn more
CMA publishes update on Privacy Sandbox
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
