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IAB calls on brands to stop using click-through rates to measure effectiveness

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Jack

Sound Ideas: How to Bend an Ear with Creative

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Clickheads

IAB accuses advertisers of being 'clickheads' over use of click-through rates

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Nigel-Huddleston-MP

Nigel Huddleston MP: Politicians must understand how online advertising actually works

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Valentines-day-influncers

Member Research: Valentines Day – Influencers and the power of love

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Jon-Mew

Why we're calling out an industry full of clickheads

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IAB UK response to Cairncross Review

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Archana-Dhankar

Skills that will be in high demand In 2019

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Member Research: UKOM Digital Market Overview - Dec 2018

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wire-awards-pr-ads

Wire wins the 2019 Creative Shootout

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The-Gym-Group-digital-higher-membership

The Gym Group's digital-first approach leads to higher membership

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Online-influencers-promise-more-clarity-on-sponsored-posts

Online influencers promise more clarity on sponsored posts

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